Digital Marketing Course
- English
- Duration: 40 Hrs
- Certification
Gain in-demand skills with our Digital Marketing course, designed to equip students with the knowledge and tools needed to thrive in the online world. Learn the fundamentals of SEO, social media marketing, content creation, email campaigns, and data analytics. Through practical projects and real-world strategies, you’ll build a strong foundation to promote brands, grow audiences, and drive results in the digital space. Perfect for beginners and aspiring marketers ready to make an impact.
Module 1: Introduction to Digital Marketing
Overview of Digital Marketing
- Definition and key concepts
- Differences between digital marketing and traditional marketing
- Benefits of digital marketing
Digital Marketing Channels
- Types of digital marketing channels (SEO, SEM, Social Media, Email, )
- Understanding the digital marketing ecosystem
Setting Digital Marketing Goals
- Importance of goal setting
- Defining SMART goals for digital marketing campaigns
Understanding the Digital Customer
- Customer journey and digital touchpoints
- Personas and audience segmentation
Current Trends in Digital Marketing
- Emerging technologies and strategies
- Future trends and predictions
Case Studies and Examples
- Analysis of successful digital marketing campaigns
- Lessons learned and best practices
Module 2: Search Engine Optimization (SEO)
Introduction to SEO
- Definition and importance of SEO
- How search engines work
On-Page SEO
- Keyword research and analysis
- Optimizing content for SEO
- Meta tags, headings, and URL structure
Off-Page SEO
- Link building strategies
- Social signals and their impact on SEO
Technical SEO
- Website structure and navigation
- Mobile optimization and site speed
- Tools for technical SEO analysis
SEO Analytics and Reporting
- Tracking and measuring SEO performance
- Tools for SEO analytics (Google Analytics, Search Console etc.)
Module 3: Search Engine Marketing (SEM)
Introduction to SEM
- Definition and importance of SEM
- Differences between SEO and SEM
Google Ads
- Setting up Google Ads account
- Creating effective ad campaigns
- Understanding bidding and budgeting
Keyword Research for SEM
- Tools for keyword research
- Choosing the right keywords for ad campaigns
Writing Effective Ad Copy
- Best practices for ad copywriting
- Creating compelling CTAs
SEM Analytics and Reporting
- Tracking and measuring SEM performance
- Tools for SEM analytics (Google Ads, SEMrush, )
Module 4: Social Media Marketing
Introduction to Social Media Marketing
- Importance of social media in digital marketing
- Overview of major social media platforms
Developing a Social Media Strategy
- Setting social media goals
- Creating a content calendar
Facebook Marketing
- Setting up a Facebook business page
- Creating and managing Facebook ads
- Engagement and community building
Instagram Marketing
- Setting up an Instagram business profile
- Creating and managing Instagram ads
- Visual content strategies
LinkedIn Marketing
- Setting up a LinkedIn company page
- Creating and managing LinkedIn ads
- B2B marketing strategies
Twitter Marketing
- Setting up a Twitter business profile
- Creating and managing Twitter ads
- Engagement and community building
Social Media Analytics and Reporting
- Tracking and measuring social media performance
- Tools for social media analytics (Facebook Insights, Hootsuite)
Module 5: Content Marketing
Introduction to Content Marketing
- Definition and importance of content marketing
- Types of content (blogs, videos, infographics, etc.)
Developing a Content Strategy
- Setting content marketing goals
- Creating a content calendar
Content Creation
- Best practices for writing and designing content
- Tools for content creation
Content Distribution
- Channels for distributing content
- Best practices for content distribution
Measuring Content Marketing Success
- Tracking and measuring content performance
- Tools for content marketing analytics (Google Analytics, BuzzSumo, )
Module 6: Email Marketing
Introduction to Email Marketing
- Importance of email marketing
- Types of email campaigns
Building an Email List
- Strategies for growing an email list
- Best practices for list management
Creating Effective Email Campaigns
- Best practices for email design and copywriting
- Personalization and segmentation
Email Marketing Tools
- Overview of popular email marketing tools (Mailchimp, Constant Contact)
- Automation and drip campaigns
Email Analytics and Reporting
- Tracking and measuring email performance
- Tools for email marketing analytics
Module 7: Digital Advertising
Introduction to Digital Advertising
- Types of digital advertising
- Importance and benefits
Display Advertising
- Creating and managing display ads
- Best practices for design and placement
Video Advertising
- Creating and managing video ads
- Best practices for video content
Retargeting and Remarketing
- Understanding retargeting and remarketing
- Strategies for effective retargeting
Measuring Digital Advertising Success
- Tracking and measuring ad performance
- Tools for digital advertising analytics (Google Ads, Facebook Ads Manager)
Module 8: Analytics and Data-Driven Marketing
Introduction to Digital Analytics
- Importance of data in digital marketing
- Key metrics and KPIs
Google Analytics
- Setting up Google Analytics
- Tracking and measuring website performance
- Understanding reports and dashboards
Advanced Analytics Techniques
- Segmentation and cohort analysis
- Attribution modeling
Data-Driven Marketing Strategies
- Using data to inform marketing decisions
- Case studies and examples
Module 9: Mobile Marketing
Introduction to Mobile Marketing
- Importance of mobile marketing
- Mobile marketing channels
Mobile App Marketing
- Strategies for promoting mobile apps
- Best practices for app store optimization
SMS and Push Notification Marketing
- Creating effective SMS campaigns
- Best practices for push notifications
Mobile Marketing Analytics
- Tracking and measuring mobile marketing performance
- Tools for mobile analytics
Module 10: E-commerce and Digital Marketing
Introduction to E-commerce Marketing
- Importance of digital marketing in e-commerce
- Key strategies for e-commerce marketing
E-commerce Platforms
- Overview of popular e-commerce platforms (Shopify, WooCommerce etc.)
- Setting up and managing an online store
Conversion Rate Optimization (CRO)
- Importance of CRO
- Techniques for improving conversion rates
E-commerce Analytics
- Tracking and measuring e-commerce performance
- Tools for e-commerce analytics (Google Analytics, Hotjar, )
Module 11: Digital Marketing Strategy and Planning
Developing a Digital Marketing Strategy
- Key components of a digital marketing strategy
- Creating a digital marketing plan
Budgeting and Resource Allocation
- Setting a digital marketing budget
- Allocating resources effectively
Measuring and Optimizing Strategy
- Tracking and measuring the success of a digital marketing strategy
- Techniques for optimization and improvement
Module 12: Hands-on Lab Sessions and Capstone Project
Practical Exercises and Projects
- Hands-on exercises with digital marketing tools
- Real-world scenarios and problem-solving
Capstone Project
- Developing and presenting a comprehensive digital marketing campaign
- Applying learned concepts to a real-world project
Eligibility: 10th pass and above